What it is, features and advantages

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WhatsApp Business is here to change the way we communicate with customers in digital marketing . Despite being undoubtedly an important communication model today, many businesses still do not understand the importance of Business and its difference from the original application.

In this article, we're going to talk a little about WhatsApp Business, why it's so important and how to take advantage of it in your marketing and sales. If you have any questions in mind that are not answered here, you can leave them in the comments so we can answer your questions.

Let's go?

Ludy Death
Curso WhatsApp Marketing
Class: WhatsApp Business: What it is, features and advantages
09:03
What is WhatsApp Business
WhatsApp Business is an alternative application to the standard WhatsApp, focused on communication between companies and enterprises. This means that it focuses on giving tools that are useful to a business that are not available in the original application.

There are many similarities between phone number data WhatsApp Business and the original, but the business app has alternatives such as automated messages and integration with Facebook ads.

Advantages of WhatsApp Business
You may be wondering what difference using WhatsApp Business will make for your business when you are already using the regular app and getting results. The first point to discuss is the relationship with WhatsApp as a company: it now requires businesses to use the business version and blocks the use of the application in numbers that are caught failing to comply with this requirement.



But there are many advantages to using WhatsApp Business for your business. One of the most important is the possibility of having a profile within the application with more information about the business, such as location, opening hours, email and website!

But before you start applying Whatsapp Business to your commercial strategy , you need to understand what advantages it brings. And also because they make a difference to your business. Check out the list below.

1. WhatsApp Business is how your customers communicate.
WhatsApp is the most used communication tool in the world. Globally, it reports more than 1 billion active users every day. However, the idea of ​​looking for customers through the app is invasive. To have a good digital marketing policy, avoid this type of approach.

That's why the application has a different nature. It allows businesses to communicate only with customers who reach out to them. This occurs through tools offered by the system, such as communication links. It's a process similar to what is used in email marketing to capture leads.

The difference is the ease of communication. Through WhatsApp Business, your team can work directly with the public and the possibility of response and interaction is great.

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